For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. Paul will address how Google built the architecture of the open-source Accelerated Mobile Pages Project and discuss how AMP HTML achieves its speed/performance.